Bringing Solar to Scale

Given its abundant sunshine, California has tremendous solar power potential. Increased reliance on solar power would reduce the state’s air pollution, decrease the need for expensive upgrades to electricity transmission and distribution systems, and protect California consumers from volatile electricity prices. Bringing Solar to Scale: California’s Opportunity to Create a Thriving, Self-Sustaining Residential Solar Market, illustrates that government programs—designed to promote long-term market development through financial incentives and new construction design policies – can lead to increased demand, lowered prices, and ultimately a robust, self-sufficient solar market in which government incentives are no longer necessary.