Fair Elections in Montgomery County
Matching Program for Small Contributions Delivers Promising Results

Executive Summary

“Big money” – the large donations that come from a few mega-donors and special interests –
dominates current American politics, shaping everything from who runs for office to a
candidate’s ability to communicate their message to the public.

But it doesn’t have to be this way. Around the country, cities, counties and states are taking
action to fight back against large donors’ dominance of politics. One such effort is the Fair
Elections law adopted in Montgomery County, Maryland, which provides candidates for
county-level positions with matching funds if they agree to accept contributions only from
small donors.

This report analyzes the fundraising data released after the first reporting deadline for
candidates in the 2018 county elections. Candidates participating in the small donor matching
program are raising money from more individual people than those who are not
Our review of the data concludes that:

  • Candidates who participated in the matching program and have received money from
    the matching fund received 92 percent more contributions from individuals
    average than non-participating candidates (611 vs. 319).
  • Candidates in the matching program raised 58 percent more of their contributions from
    small donors
    (99.5 percent vs. 63 percent).
  • Candidates who have qualified for matching dollars collected, in aggregate, almost 12
    times as much of their campaign funding from small donors
    as candidates who are not
    participating in the program. Small donations accounted for 94 percent of total
    fundraising dollars raised by candidates receiving matching funds, versus only 8 percent
    for those not participating in the program.

Early evidence suggests that the small donor program is working. Other counties, cities and
states should look to Montgomery County as an example of how to take effective and
substantial action on campaign finance reform.

Photo: Rock Creek Regional Park (source)