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Greening the Bottom Line:California Companies Save Money by Reducing Global Warming Pollution
by Travis Madsen, Frontier Group; Bernadette Del Chiaro, Environment California Research and Policy Center
Pioneering businesses across California are beginning to do their share to cut global warming pollution. At the same time, these businesses are finding that reducing pollution can improve competitiveness and help the bottom line – cutting energy costs, reducing exposure to volatile fossil fuel and electricity prices, and attracting environmentally aware customers. Greening the Bottom Line highlights 12 such businesses or institutions and demonstrates the kinds of gains that can be had across California from an organized, statewide effort to reduce the state’s global warming pollution, demonstrating that action against global warming can be good for California businesses and our environment at the same time.